Case Study

Sheldon Inns LTD

Sheldon Inns LTD

Completed: 23/08/2023

Nestled in Moseley, Birmingham, The Prince of Wales has long been a cherished destination for those seeking traditional charm and a selection of real ales and premium beers. To further enhance the pub’s allure, owners Greene King Pub Partners invested an impressive £400,000 in an extensive refurbishment. Managed by Sheldon Inns Ltd, a notable entity with a portfolio of 24 establishments across the West Midlands, under the guidance of Martin Cartwright, the pub’s rejuvenation was further bolstered by the collaborative efforts of Langley Compass Group.

The Challenge

The initial challenge was maintaining the pub’s traditional ambience while refreshing its interiors and exteriors to meet the expectations of modern customers. While the pub decor had been greatly improved, the systems were still lacking.

Langley had already been a supplier to several Sheldon Inn venues, provisioning EPOS hardware, software, and Cloud-based back-office solutions. The goal was to integrate The Prince of Wales Pub into the centralised reporting and menu management system, streamlining operations and enhancing efficiency.

The Experience

Having taken over management, Sheldon Inns decided to upgrade the technology used within the pub. They spoke with the team at Langley, who then provided four EPOS terminals and two kitchen printers. They also provided onsite staff training to enable the Sheldon Inns team to be up to speed before they opened. Langley also provided onsite ‘go live’ support on opening day.

The Results

The Prince of Wales Pub is now a shining example of how an investment in refurbishment can preserve tradition while embracing innovative technologies. Highlighting the successful collaboration between Langley Compass Group and another flourishing hospitality establishment in the heart of the West Midlands.

Thanks to the collaborative efforts of Greene King Pub Partners and Sheldon Inns Ltd, the pub now thrives as an inviting space where customers can indulge in the best of both worlds – historic charm and modern comfort. The cloud-based management solution connecting the site to the head office has improved sales and stock control reporting.

“We are thrilled with our investment in The Prince of Wales and to continue our successful partnership with Sheldon Inns Ltd,” says Dan Robinson, Greene King Pub Partners managing director. “As a well-known venue locally, our investment in the Prince of Wales will ensure the pub continues to thrive as a great place for people to enjoy for years to come.”

Dan Robinson, Greene King Pub Partners MD
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