From 7th August to 13th August, tea enthusiasts and food connoisseurs across the United Kingdom are set to celebrate National Afternoon Tea Week. This week-long awareness period pays homage to the timeless elegance and culinary delights of afternoon tea, a tradition embedded in British culture. To add a sparkling touch to the festivities, the week ends with National Prosecco Day on Sunday, the 13th of August, an ideal complement to the indulgent tea experience.
A Brief History of Afternoon Tea
The tradition of afternoon tea traces its roots back to 19th-century England. It’s said that Anna, the Duchess of Bedford, popularised the custom. In the early 1800s, the Duchess often experienced a “sinking feeling” in the late afternoon, and to satisfy her hunger before dinner, she began requesting a pot of tea and some light snacks to be served in her room. Soon, she started inviting friends to join her, and the delightful practice of afternoon tea gatherings became a cherished social event.
The Allure of Afternoon Tea in Pubs and Restaurants
Incorporating afternoon tea into the culture of pubs and restaurants has breathed new life into this beloved tradition. Establishments have recognised the allure of afternoon tea, and by adding their unique charm, they’ve created an even more inviting experience for guests.
6 tips on how to incorporate afternoon tea into your pub or restaurant
- Offer a homey and relaxed ambience that complements the leisurely nature of afternoon tea.
- Take pride in serving locally sourced ingredients and treats.
- Put a creative spin on classic afternoon tea components, introducing innovations of your own. Put things to the test.
- Don’t be afraid to push the boundaries of tradition, offering imaginative tea menus with different flavour combinations. Maybe offer teas from around the world.
- For some, afternoon tea is an art form, use your skills to craft visually stunning pastries, cakes, and treats that are almost too beautiful to eat.
- You can offer themed afternoon teas aligning with the season or special events. From summer garden parties to winter wonderlands, these themed teas add an element of festivity to the celebration.
Culminating with National Prosecco Day
As National Afternoon Tea Week draws to a close on August 13th, it’s time to raise a toast to the finale – a well-timed National Prosecco Day. Prosecco, an Italian sparkling wine, is a delightful companion to the elegance of afternoon tea. Its light, bubbly nature complements the finger sandwiches, scones, and sweet pastries, enhancing the entire experience.
Our biggest piece of advice, don’t forget to promote it!
To make it easy, you can use an integration called Toggle. Toggle offers an all-encompassing solution for hospitality brands, ensuring seamless EPOS and E-commerce compatibility for hassle-free gift card sales and redemptions. Use Toggle to create events, gift cards and more, making it even easier to promote and sell your afternoon tea experiences.
With these top tips, you’ll be well on your way to creating a marvellous afternoon tea experience for your customers this National Afternoon Tea Week.