Case Study

Kidderminster Harriers Football Club

Kidderminster Harriers Football Club - modernising the matchday experience

Kidderminster Harriers Football Club is a National League team with big dreams and a rich footballing history. Founded in 1886, the club has been a cherished part of the local community. As a small-town club, Kidderminster Harriers have faced their fair share of challenges, but their unwavering spirit and dedication have kept them striving for success. Aggborough Stadium serves as their home ground, and over the years, Kidderminster Harriers has produced some memorable moments, with their FA Cup adventures particularly cherished by supporters. 

The Challenge

With a commitment to modernisation and improvement, the club constantly strives to enhance the matchday experience for fans while nurturing young talent and remaining an integral part of the local footballing landscape.

The club took on the challenge of enhancing its systems and operations to elevate match day and event experiences for both loyal fans and visiting guests. This is where they sought LCG’s assistance to improve their operations.

Experience

Langley Compass Group collaborated with Kidderminster Harriers to understand their unique needs and pain points and implemented the following solutions:

  • Touchscreen technology was installed across the venue to make it more user-friendly, quicker and accessible for staff
  • Cloud-based Back Office Software was implemented to have everything all in one place to make the management of staff, stock and finances simple (or as simple as possible). However, this is no one-size-fits-all package. Langley worked with Kidderminster Harriers to understand their needs and pain points and implement the best solution for them.
  • Integrated Card Payment Solution seamlessly syncs with the EPoS solution to make life easier.
  • The finance team and management teams benefited from improved enterprise reporting. They previously only had minimal data from cash registers. Now they have a wealth of valid data to help them make more informed decisions.
  • Mobile POS and Payment solutions on one device now enable the Stadium to improve Hospitality Guests’ experience and speed of service.
  • Improved service time and guest experience in the stadium and at the Harriers Arms Pub, which is an extension of the stadium.

Results

During the 2022 FA Cup run, Kidderminster Harriers performed exceptionally well, reaching the stage to play against West Ham. As the team progressed, Aggborough Stadium experienced a surge in attendance. Thanks to the solutions provided by Langley Compass Group, the Aggborough staff could accommodate the growing crowds effortlessly and efficiently serve the spectators.

By incorporating cutting-edge technologies and streamlining operations, the football club can now efficiently cater to the increased levels of demand while delivering an exceptional experience to its fans and visitors. The collaboration between Kidderminster Harriers and Langley Compass Group demonstrates the positive impact of technology-driven solutions in transforming and elevating the operations of small-town sports facilities.

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